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Research papers
The financial intelligence FQ-game
When it comes to financial management, people live between the emotions of 'hope' and 'fear'. The Financial Intelligence 'FQ' test is an online study designed to measure financial literacy and emotions, and how this influences attitude, behaviour and...
Catalogue: Congress 2011: Impact
Authors: Chris Kersbergen, Jan Kienhuis
September 18, 2011
Research reports
ESOMAR guideline for online research
While many of the technical and methodological issues involved in internet research have been clarified since this Guideline was last updated in 2005, the international legal framework governing the internet is still evolving meaning that online...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
Research reports
ESOMAR guideline on social media research (Russian)
This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognizing that online research generally, and social media specifically, is...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
Research reports
ESOMAR guideline on social media research
This guideline supports ESOMARâs consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
Research papers
Rulemaking or playmaking?
A working definition of online co-creation is proposed, and a framework to map the emerging landscape of the discipline itself is provided in this paper. Two distinct types of online co-creation are established based on the degree of 'participant...
Catalogue: Online Research 2010: E-Universe
Authors: Felix Koch, Nick Coates
October 19, 2010
Research papers
CSI Berlin
Sampling in the online research world is its Achilles Heel. Whilst we remain reliant on access panels that they are essentially fronts for a relatively limited set of online properties and sources we can never claim scientific rigour and true...
Catalogue: Online Research 2010: E-Universe
Author: Kees de Jong
Company: Research Now SSI
October 19, 2010
Research papers
I want my MySpace!
One of the most fascinating cultural phenomena in the past decade, MySpace, is using research as a cornerstone of their plan to reinvigorate and reenergize their brand and audience. This paper discusses how integrated deprivation methodology was...
Catalogue: Online Research 2010: E-Universe
Authors: Alison Bryant, Lauren Christensen
October 19, 2010
Research papers
Online action research
This paper should be seen as online 'action research' seeking to understand the impact of an intervention on an individualist rather than a macro policy level. This research turned participants into action researchers, enabling relevant and...
Catalogue: Online Research 2010: E-Universe
Author: Josephine Hansom
Company: GfK
October 19, 2010
Research papers
